The status update feature of WhatsApp’s will prove to be a kick in the teeth for Snapchat, said LoopMe chief executive and founder Stephen Upstone.
Upstone said that the new features of WhatsApp have been designed to grab further shares of Snapchat market after the introduction of Instagram’s latest features unveiled last year.
Snapchat has already revised its initial IPO target of $25 billion down to around $19.5 billion following a negative feedback of investors.
