Karachi:
PSQCA organized one day workshop on “Marketing and Communication” at Pakistan Institute of Training for Standardization (PITS), PSQCA Head office, Karachi.
The objective of this workshop was to build awareness about the importance of marketing and communication and to identify the market and customers for standards and related services. This workshop extended better understanding about Marketing and Communication principles and building motivate, improve efficiency of Stakeholders.
The workshop integrating wide range of stakeholders responsible for marketing, sales and communication from Academia, Officersand other Stake holders.
Mr. GhulamUmerKazi, Director International Affairs and Trainings, PSQCA in his welcome remarks highlighted the importance of trainings in need based areas and role of PSQCA in harmonization of standards. The workshop proceeded with eminent speakers who were given their presentations.
To conclude the workshop, Mr. GhulamUmerKazi, Secretary / Director International Affairs and Trainings, PSQCA proposed the vote of thanks and stressed that such kind of workshops should be held periodically to sensitize the standardization activities of Pakistan Standards and Quality Control Authority (PSQCA).
