KARACHI: Chairman Regional Standing Committee of Federation of Pakistan Chambers of Commerce & Industry (FPCCI) Ahmad Jawad has said that Pakistan has only 0.3% share in global horticulture exports which is unfortunate.
However, he said that horticulture products could grow to iconic proportions, reaching the magic figure of $7 billion in 8 to 10 years provided we vigorously pursue research and development (R&D) and established required infrastructure in this area.
In a statement on Sunday, Ahmad Jawad said that fruits and vegetables grown in the country have great potential which need to be harnessed to capture hungry world markets where Pakistani mangoes, dates, and kinnow, in particular, are in great demand. He said if “Pakistan horticulture sector has to be globally competitive, it needs investment in infrastructure that can promote efficiency by reducing transaction costs and market risks”. Though strong leadership and commitment of key players from the horticulture sector could help Pakistan become a formidable force in the international market, as there is tremendous room for growth —INP
