Software giant Microsoft has opened its Fifth Avenue retail store. Today marks the launch of the company’s new Surface products, including the Surface Book and Surface Pro 4.
And later, the new Microsoft Store (and countless other retailers) will hold a midnight launch for the release of Halo 5 for Xbox One.
On hand for the store opening and ribbon cutting ceremony were Surface boss Panos Panay, Microsoft COO Kevin Turner, store manager Bill Madden, deputy mayor Richard Buery, and New York City’s first-ever chief technology officer, Minerva Tantoco.
The company is leasing five floors at the 677 Fifth Avenue building, with three of them open to customers.
The first two focus on Microsoft Windows devices (plus laptops from other OEMs), along with plenty of Xbox gear. On the second floor is the Answer Desk, Microsoft’s answer for Apple’s Genius Bar, where customers can get technical help and general troubleshooting assistance.
Not far from the Answer Desk is the theater, with two giant-sized screens on each side that can be used for workshops, product training, and community events.
