Car companies are jumping at the chance to capitalize from the lifting of the Saudi ban on women drivers that was announced last week.
A report by Bloomberg news agency has highlighted carmakers such as Ford and Mustang entering the race to attract 9 million potential customers when Saudi women are officially granted licenses next June.
“In a Twitter post titled “Welcome to the driver’s seat,” Ford Motor Co. attached an image of a pair of woman’s eyes appearing in a rear-view mirror against a black background. In another tweet under the hashtag #SaudiWomenCanDrive, it offered a ‘dream car’ to a women’s rights campaigner by putting up a picture of a bright yellow Mustang racing in a tunnel,” Bloomberg reported.
