Instragram has challenged one again emerging rival Snapchat by launching ‘Stories’ inside Instragram’s app on both iOS and Android platforms.
Earlier, Instagram had launched ‘Bolt’ in 2015, a Snapchat imitator, however which was failed to bring any success and was later pulled by the social media giant Facebook which owns Instragram.
“Our mission has always been to capture and share the world’s moments, not just the world’s most beautiful moments,” Instagram CEO Kevin Systrom told The New York Times. “Stories will alleviate a ton of the pressure people have to post their absolute best stuff.”
It is noteworthy to mention here that Snapchat is recently valued at $22.7 billion in May which turned it into viable threat to Facebook and received an offer to get merged into the social media giant at the price of $3 billion. However, Snapchat’s CEO Evan Spiegel turned down the offer.
