Facebook has introduced measures to tackle video piracy on its website. The company said in a statement that the new video matching technology would alert selected content creators if their videos were reposted to Facebook without permission.
Facebook has been trying to grow its video business and in July it announced plans to share advertising revenue with content creators for the first time.
Facebook said: “Our matching tool will evaluate millions of video uploads quickly and accurately, and when matches are surfaced, publishers will be able to report them to us for removal.”
The new tool will be available to a “small group of partners” while the company improves the technology.
