Facebook-owned image-sharing platform Instagram is allowing its users to post landscape and portrait videos and pictures for the first time.
Until now, images shared via the site could only be uploaded in a square format.
Disney, maker of the new Star Wars film, has already taken advantage of yesterday’s change to upload a landscape-orientated teaser video.
Instagram recently announced plans to carry more advertising. Instagram announced in June that it would be opening up its platform to all potential advertisers in the coming months, via its parent company Facebook.
