Dasani is all set to launch Dasani and You,a multi-dimensional campaign to support individuals or groups of like-minded individuals, who are relatively unknown by the public, but who nevertheless are devoting their lives for the welfare of others.
Such Unsung Heroes in our society are resolutely working in various fields, ranging from the care of the less-privileged and marginalized, to the mitigation of rapid and alarming degradation in areas existentially critical for the society at large; with key focus on environmental, social, educational,economic and artistic fronts.
The Dasani bottled water brand Dasani of The Coca-Cola Company, introduced in Pakistan earlier this year has the vision that every individual at some level or another wishes to bring about a positive change not only in self but also in his or her surroundings, and this is the core value that Dasani will inspire, support and celebrate through this campaign. Unsung Heroes are seen as those people who are constantly and selflessly striving to make this world a better place, but in most cases lack the funds or the infrastructure to be able to do much more than they are already doing. By giving them recognition and bringing them into the public limelight, Dasani is aiming to raise public awareness to support all such Unsung Heroes.
Speaking about the campaign, the General Manager of Coca-Cola Pakistan stated, “Action comes from inspiration. Through this campaign, Dasani aims to inspire everyone to take action, by highlighting stories of those who already are taking action and making a difference. This is a national movement that Dasani will start; a movement that will inspire all to become real-life heroes and make their own contribution to make our society more humane and caring.”
With its Dasani Spotlight Campaign, Dasani aims to not only highlight the unsung heroes of Pakistan but also inspire and recruit Pakistani youth into societal upheaval initiatives, thus creating a ripple effect for the welfare of Pakistani community.
