YouTube, often criticized for not compensating creators well enough, will allow them to set up paid channel memberships, the company said on Thursday.
Currently the vast majority of revenue at the Google-owned service comes from advertising and that will remain a focus, said Neal Mohan, YouTube’s chief products officer.
“But we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible,” he said.
Viewers will pay $4.99 a month for channel memberships giving them access to exclusive content including livestreams, extra videos or shout-outs on channels with more than 100,000 subscribers.
