Apple has been called to withdraw its controversial artificial intelligence (AI) feature, which is generating inaccurate news alerts on its latest iPhones.
The feature is to summarise breaking news notifications but has in some cases invented completely false claims.
In December last. BBC had first complained to the Apple about its journalism being misrepresented but tech giant did not respond initially. This week, the company said it was working to clarify that summaries were AI-generated.
Former editor of Guardian Alan Rusbridger told media that Apple required to go further and pull a product he said was clearly not ready.
Mr Rusbridger is also the member of Meta’s Oversight Board. He said the technology was “out of control” and posed a considerable misinformation risk.
He further said that trust in news is low enough already without giant American corporations coming in and using it as a kind of test product.
On the other hand, one of the world’s largest unions for journalists the National Union of Journalists (NUJ) said that Apple must act swiftly and remove Apple Intelligence to avoid misinforming the public – echoing prior calls by journalism body Reporters Without Borders (RSF).
NUJ secretary general Laura Davison said that at a time where access to accurate reporting has never been more important, the public must not be placed in a position of second-guessing the accuracy of news they receive.
