Coca-Cola is removing its logo from its cans of soda in the Middle East to encourage people not to judge one another.
The no-label cans will run throughout Ramadan. One side is blank, other than the brand’s iconic coloring. The other side reads: “Labels are for cans, not for people.”
Coca-Cola also released a YouTube video showing the misconceptions that can arise from prejudice.
“Through this campaign, Coca-Cola encourages the world to see without labels, but instead to open their hearts and see with their hearts,” Coca-Cola said in a statement. “Coca-Cola is removing its own iconic labels in an effort to promote a world without labels and prejudices.”
The Description with the video says, “It takes just seven seconds to build a prejudice based on someone’s appearance. This Ramadan, Coke invited six strangers to an Iftar in the dark. See what they discovered and how it changed the way they see the world.”
